Puma Alteration NU Rhude
LA-based ready-to-wear label Rhude brings a dualistic approach to menswear, employing minimalist aesthetics while simultaneously re-contextualizing the streetwear genre. For his first collaboration with PUMA, Rhude Creative Director, Rhuigi Villaseñor, embraces the brand DNA – employing classic suiting techniques, unexpected patterns, and pops of color into unisex separates and footwear. PUMA’s logos are celebrated through Rhude’s unique take on iconography.
Collaboratively created, these PUMA x RHUDE kicks are designed for a post-apocalyptic world. With a simplistic upper inspired by the outskirts of Copenhagen, and a wavy, bulky sole, the Alteration RHUDE fuses two very different perspectives. Sporty, yet high fashion, with cool color contrasting and a variety of eye-catching shapes and design elements, these street-ready sneakers are born from another world.
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